We are parents, just like you.

Our journey begin when our baby grew into an infant. From six months onwards, babies need food that is safe, nourishing, healthy, and easily digestible. As parents, we wanted only the best for our child—so we put on our “research glasses” and explored every option available.

What we discovered was shocking. Most infant food products in the market contained preservatives. We were deeply concerned—not just for our own baby, but for all the little ones in our family and friend circle.

That’s when we decided to take action.

We set out to create products that are completely safe, preservative-free, and certified. A brand created by parents, for parents, who believe in providing proper nutrition without compromise.

Our aim is simple: to make mum-and-baby-friendly food that is nourishing, healthy, and easy to digest—because every baby deserves a pure and wholesome start to life.